{"id":1464,"date":"2025-08-24T15:29:26","date_gmt":"2025-08-24T15:29:26","guid":{"rendered":"https:\/\/raval.es\/historia\/?p=1464"},"modified":"2025-08-24T15:29:26","modified_gmt":"2025-08-24T15:29:26","slug":"la-tienda-de-masiano","status":"publish","type":"post","link":"https:\/\/raval.es\/historia\/la-tienda-de-masiano\/","title":{"rendered":"LA TIENDA DE MASIANO"},"content":{"rendered":"<p><b>\u00c1lvaro Garc\u00eda<\/b><\/p>\n<hr>\n<p>Rafael Boix y Concha Gonz\u00e1lez se conocieron en el a\u00f1o 1936 en Madrid, se casaron en 1938 y cuando termin\u00f3 la guerra decidieron marchar a Elche donde la familia de Rafael ten\u00eda una tienda de ultramarinos en el barrio del Raval viajando desde Madrid en un tren de mercanc\u00edas.<br \/>\nPronto lleg\u00f3 la muerte de Masiano, padre de Rafael y tuvo que asumir el negocio familiar y tambi\u00e9n acoger a su madre, hermanas y  esposa como cabeza de familia para  salir todos adelante.<\/p>\n<p>El colmado era muy antiguo, de \u00e9poca decimon\u00f3nica,  muebles de madera de roble hasta el techo, con numerosos estantes repletos de latas de conserva y donde se pon\u00edan a la vista todo tipo de salazones, quesos, embutidos y fiambres , sin faltar la caja de madera de las sardinas de bota y su aroma caracter\u00edstico, tambi\u00e9n hab\u00eda bacalao, mojama y sacos con legumbres y arroz, que se vend\u00edan al peso, aceite de oliva por mesuras y hasta caramelos de miel, tambi\u00e9n tenia escobas de palma y cerillas para prender el candil o la lumbre del hogar y hasta jab\u00f3n de barrilla para lavar la ropa.<br \/>\nRafael vest\u00eda siempre impecable con camisa blanca y corbata oscura cubierto con un guardapolvo, bien peinado con su fino bigote manejando la balanza y el l\u00e1piz.<br \/>\nConcha despachaba bocadillos para los almuerzos, pesando cuidadosamente el companaje para ajustar bien el precio y que envolv\u00edan con esmero en papel de estraza.<\/p>\n<p>Rafael era h\u00e1bil con los proveedores, negociaba las compras, los precios, los pagos y nunca descuidaban a la clientela, de la que se ocupaba Concha, al ser principalmente mujeres,  muchas le confiaban sus penurias.<br \/>\nEntre ambos se organizaban bien para sacar adelante a los suyos y al tiempo a muchas familias del Raval.<br \/>\nRafael anotaba con su l\u00e1piz las ventas a cr\u00e9dito que pinchaba en la p\u00faa, deudas que se liquidaban los s\u00e1bados, cuando se cobraba el jornal, aunque alguna se qued\u00f3 en la p\u00faa para siempre.<\/p>\n<p>La tienda estaba situada en la Calle V\u00e1zquez de Mella hoy  Carrer de la Porta de la Universitat de Sant Joan, haciendo esquina a la putxaeta del Carrer Sant Joan, donde cada a\u00f1o sol\u00eda caer el caballo de Cant\u00f3 y al que Rafael siempre ayudaba a continuar su carrera. La tienda cerr\u00f3 sus puertas tras su jubilaci\u00f3nl y fue derribada en 1984.<\/p>\n<hr>\n<p>Fotograf\u00eda: Tienda de Masiano en el a\u00f1o 1982 antes de su derribo.<\/p>\n<hr>\n<p>Fuente: Bego\u00f1a Garc\u00eda Boix<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c1lvaro Garc\u00eda Rafael Boix y Concha Gonz\u00e1lez se conocieron en el a\u00f1o 1936 en Madrid, se&hellip;<\/p>\n","protected":false},"author":1,"featured_media":1456,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56],"tags":[25,83],"class_list":["post-1464","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-historia","tag-historia","tag-masiano"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LA TIENDA DE MASIANO - Raval Hist\u00f2ric<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/raval.es\/historia\/la-tienda-de-masiano\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LA TIENDA DE MASIANO - 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